Signs tell an important story about your company. Your target audience will see them outside of your location, on your property, and inside your building. Some signs are big, and some are small, but they all serve a purpose. The right signage is a major factor in promoting your business.
However, as a busy business owner, you likely do not have the time to create and implement effective signage on your own. This is where signage consultants come into play, helping you make informed decisions about using signs effectively.
Here’s everything you need to know about working with a signage consultant to help your business thrive.
What Does a Signage Consultant Do?
Signage consultants serve as a knowledgeable extension of your team, providing guidance on all things signs.
From sign planning to sign design, they can evaluate your current use of signs and make recommendations for improvements. They can also help you select and design new signs and track the success of your new signage to ensure that it’s helping to grow your business.
Types of Signage Handled by Signage Consultants
Signage consultants can help with both interior and exterior signs of all types. Let’s examine this further.
Exterior Signs
Exterior signs are the signs that potential customers will see when they’re driving by your business. They should be eye-catching and easy to read, and they should clearly state what your business does.
Exterior signage includes things like:
- Building signs
- Monument signs
- Pylon signs
- Channel Letter signs
- Post and Panel signs
- Electronic message boards
Interior Signs
Interior signs are the signs that customers will see once they’re inside your business. They should be easy to read and navigate and guide customers to the products or services they’re looking for. They can be used to give directions, highlight special products or services, or promote sales and discounts.
Interior signage includes things like:
- Directional signage
- Wayfinding signs
- Banners
Either type of sign can be digital or architectural. Architectural signs are the traditional, non-digital signs that are most commonly seen. They can be made from a variety of materials, including wood, metal, acrylic, or PVC. Digital signs are becoming increasingly popular as they offer a more dynamic and interactive way to engage with customers.
All types of signs are vital to the success of your business, and a signage consultant can help you make the most of them.
How Can a Signage Consultant Help Your Business?
There are many ways in which a signage consultant can help your business. Here’s a deeper look at each of the key roles of a signage consultant and related signage services.
1. Evaluate Current Use of Signs
One of the first things a signage consultant will do is evaluate your current use of signs. They’ll look at both your interior and exterior signs to see how they’re being used and if they’re effective.
As experts in sign placement, they’ll be able to tell you if your signs are in the right position and location for their intended purpose. They’ll also look at things like the size, font, and color of your signs to ensure they’re readable and attractive.
Additionally, signage consultants will also evaluate the overall message of your signs. They’ll ensure that your signs convey the right message to potential customers and that they’re in line with your brand identity.
2. Make Recommendations for Signage Improvements
Once a signage consultant has evaluated your current use of signs, they’ll make recommendations for improvements.
They may suggest things like changing the placement of your signs, using different fonts or colors, or adding additional signs. They may also recommend changes to the overall message of your signage. If you have digital signs, they may also recommend updating the content regularly to stay relevant to your business’s ever-evolving needs.
If you’re not sure about making changes to your signage, a signage consultant can help you weigh the pros and cons of different options. They’ll help you make the best decision for your business.
3. Help With the Selection and Creation of New Signs
In addition to making recommendations for improvements to your existing signage, signage consultants can also help you select and create new signs.
A signage consultant can help you choose the right sign systems for your needs if you’re opening a new business or expanding to a new location. They’ll work with you to determine the type, size, and sign design that will best suit your business based on its unique goals.
Additionally, signage consultants can also help you create custom signs. If you have a specific vision for your signage, they can work with you to bring it to life by providing quality design consultancy services.
4. Install New Signage and Provide Continual Servicing
Another way in which signage consultants and their expert team members can help your business is by installing new signage.
If you’re not sure how to install your new signs, you can leave all the details to your signage consultant. They and their team of experts will have the tools and expertise to ensure that your signs are installed correctly and that they look great.
Additionally, the right signage team for your business will offer continual servicing for your signs. This means that they’ll regularly check on your signs to ensure they’re in good condition and still effective.
If any repairs or replacements are needed, they’ll take care of it for you. This can give you peace of mind knowing that your signs are always in good hands.
5. Maintain Your New Signage
Once you’ve made changes to your signage, a signage consultant can help you maintain a pristine look and feel to the signs. A consultant will be readily available to provide post-installation support, ensuring that each aspect of the signage continues to send the right message about your company.
For instance, a consultant should be able to replace burnt-out bulbs in electronic signage or fix other outdoor signage damaged by weather. You will want to work with a consultant that will be with you through it all!
What to Expect When Working With a Signage Consultant
If you’re thinking about working with a signage consultant, there are a few things you should know beforehand for optimal results.
First, be prepared to answer extensive questions about your business and your goals for signage. A signage consultant needs to know this information to make the best recommendations for your business.
Second, be prepared to make some changes to your current signage. Signage consultants will often recommend changes that you may not have considered before. You can expect great results if you’re willing to receive advice and make some changes.
The Right Signage Consultant Can Help Your Business Thrive
Signage consultants play a vital role in helping your business grow and thrive. They can evaluate your current signage, make recommendations for improvements, and help you create new signs that will attract new customers and increase sales.
If you’re looking for ways to improve your business, it’s worth finding the right signage consultant for your needs. This single act can make a substantial difference in the success of your business.
At National Signs, this is what we do. Our team of experts is ready to perform a full evaluation of your current signage. We can make recommendations for growing your business with savvy improvements or updates.
As an end-to-end provider of complete sign solutions with years of experience, we help businesses nationwide with all their signage needs. Contact us today to learn more about what we can do for your business through the power of signs!
