Whether you’re starting with a small congregation or you’ve got an established megachurch, your place of worship relies on getting the word out to potential followers. While word of mouth is great for getting people to hear about your church, it’s even better if you can get people asking about it.
That’s where a customized sign can help. You can have a towering illuminated cross or a simple pylon sign, but the most important factors to remember are that your sign fits your church, and it fits your budget. Let’s take a look at some things to consider as you search for a digital church sign that’s perfect for you.
A Good Foundation
It can be easy to fall into trends that have been around for a while. After all, haven’t you driven past dozens of churches with magnetic letter marquee signs? Why change it if it’s working?
The problem with following suit with these sign choices is that you’re putting your church in danger of appearing generic. You’re right. You have seen dozens of other places with signs just like that. So what’s going to set your church apart?
For many houses of worship, a monument sign is a great place to start. These signs are sturdy, eye-catching, and ideal for placing near busy roads. They are almost infinitely customizable and fit well within a wide range of budgets. We’ll discuss the benefits of architectural customization shortly, but first, let’s look at an affordable way to get the most out of your sign: an LED screen.
The Power of Digital Displays
Monument signs are great on their own, and if your budget doesn’t allow for the addition of a screen, it won’t be the end of the world. However, the versatility that an LED display will bring to your sign makes it well worth it to budget for one.
A digital display gives you the freedom to customize your sign as much as you like. You can use it for displaying useful (and attention-grabbing) information like the time and temperature, the times of your worship services, and the dates of your summer Bible camp. Are you having a guest speaker or musician? Display their photo along with the other pertinent information for even more visual appeal.
LED screens are energy-efficient, low maintenance, and can be easily incorporated by an expert sign company. Once you’ve got one in front of your church, you’ll wonder how you ever got the word out without one.
Make It Your Own
Another point in favor of monument signs (with or without an LED screen) is that they can be designed to perfectly match your building. Do you have a brick building with rustic wooden doors? Your monument sign can take its design cues from that. How about a more modern building with glass and metal accents? Your sign can do that too.
This kind of architectural symmetry can easily be the difference between looking professional and put-together or looking like someone just dropped a sign off in front of your church. When your building and your sign go together, it sends a message of purpose and belonging. In other words, you’ll be saying the same thing outside your church as well as inside.
Grow Your Following
No matter what size your budget is, National Signs will work with you to create your perfect digital church sign. We’ll help you attract more visitors and raise community awareness about your place of worship from design to fabrication, installation, and beyond.
Take a look at our gallery for ideas and inspiration for your church sign. We’re looking forward to helping you spread your message!