Your business needs to stand out and be memorable, so your marketing strategy has to be on point. Unfortunately, many companies seem to think that marketing only means advertising on television, online, or in print. However, that’s not where marketing starts.
It starts with your building.
While the primary function of a sign is to identify where you are (or where you need to go), the presentation of your signage is crucial to building and maintaining a polished, professional appearance. That’s where custom architectural signage comes in.
What Is It?
Architectural signage could refer to any sign that’s attached to a building, but there’s often more to it than that. Custom architectural signs are typically constructed of materials that match the company’s building, and this design is often carried over into multiple signs, perhaps even across multiple locations.
The goal of this type of signage is to match the surroundings so well that it looks as if the signs truly belong there. If you’ve ever driven past a business whose sign is constructed of the same type of brick as the building itself, you’re looking at custom architectural signage. If you were to pick up that sign and put it in front of the business next door, it would look wrong even after you changed the logo.
Types of Architectural Signs
Since “architectural” is right in the name, people often associate custom architectural signage with signs that are physically attached to buildings. This can include custom channel letters for putting an illuminated logo across the face of your building or even more intricate construction like the sign at our Houston office, which appears to cut right through the building.
Architectural signs can also be completely separate from your building as long as they maintain the same look and feel. Monument signs, pylons, and even post-and-panel signs can all be customized to match the building materials of your choice. That way, even non-attached signage will appear to be a natural extension of your office.
What Can Architectural Signage Do for You?
Custom architectural signage could be considered the polar opposite of an “off-the-shelf” solution. Your customers might not know it, but the high level of visual polish helps them to take your company more seriously. Architectural signs project professionalism and style, making them an ideal first impression or hundredth impression.
You’ll also gain the benefits of increased effectiveness when it comes to wayfinding signs. A distinctive visual style and consistency help your clients quickly identify and read your signage. This can be especially helpful for businesses that have a shared parking lot. With custom architectural signage, it will be obvious to your customers that they’re in the right place.
National Signs Has You Covered
National Signs is your one-stop-shop for everything from design to fabrication, installation, maintenance, and more. We’ll work with you to create completely custom architectural signage that you can be proud of.