Outdoor digital sign for Deer Park Community Services in front of a blue sky.

What Factors into an Outdoor Digital Signage Price?

If you need an engaging way to connect with customers and promote your brand, outdoor digital displays are the answer. They offer the most bang for the buck and give your company exciting opportunities for creative marketing and brand promotion.

Digital signs costs range from a few thousand dollars to hundreds of thousands of dollars, depending on your signage needs. But it’s crucial to remember that good digital signs aren’t just another business expense – they’re an investment that can reap big rewards for your company.

 Learn about the options available for digital displays and the factors that impact your outdoor digital signage price. We want to ensure you are prepared to invest in a great sign that fits your budget.

Why Choose Digital Signs for Outdoor Use? 

Your company needs a good outdoor sign to attract customers or market your business. But it can be hard to know what’s the better investment: a traditional outdoor sign or a digital sign for your business needs.

 Choosing a digital outdoor sign comes with several great advantages:

  • Endless customization options
  • Bold colors and graphics
  • Ability to make instant updates
  • Create targeted messaging for specific audiences
  • Accessible from anywhere through cloud-based software
  • Captures attention longer than traditional signage

Your business may still require traditional signs elsewhere for wayfinding or informational purposes. However, if you really want to boost your brand and draw attention in a positive way, digital outdoor signs are a fantastic choice.

Outdoor Digital Signage Price Factors

Because digital signage comes in many different forms, there are multiple cost factors to consider. Let’s take a closer look at the elements that will impact your final cost.

1. Type of Sign Needed

Digital signs give you a wide range of options, whether you need a bold way to grab hold of your target audience or display important info to visitors entering your building. You can choose from small digital screens to welcome and direct people, larger digital posters to promote new products or services, or massive digital billboards to entice and captivate people passing by.

 The size of the sign is an important consideration in your digital signage price since larger screens require more lights, reinforced mounting hardware, bigger enclosures, and more labor to install. Smaller signs can be installed much faster and need less energy and space.

 In addition, you’ll need to determine what type of electronic sign you need. Our expert team can help with that! For example, LED signs are an excellent choice for the following reasons:

  • Screen flexibility (can be curved to fit in any structure)
  • Superior brightness, even at night
  • Durable in adverse weather conditions
  • More energy efficient and cost-effective than LCD signs
  • Strong visibility from all viewing angles

LED signs will help you create a captivating outdoor digital display, no matter where you plan to display the sign.

2. Features and Technology

Digital sign costs are also influenced by the technology utilized. In order to be eye-catching, good signs use state-of-the-art, high-quality technology for displaying full-color photos, graphics, and videos with stunning brightness and contrast.

 Outdoor displays rely on two main tech components: media players and software licensing. The media player is installed within your outdoor sign enclosure and displays all your sign content. It relies on cloud-based software systems to operate, so your business will need to pay for software licensing for the media player to show your content.

If you want amazing graphics and long-lasting sign functionality, you’ll need to invest in high-quality media players and the latest cloud-based software available for digital displays. 

3. Installation Location

Successful outdoor signs need to be placed in strategic locations to have the maximum impact and the best visibility. This might mean installing a digital display on the side of your buildings, near entrances, or high above the property on a pylon sign.

 If you choose a high and complex location for your digital sign, this may impact the final cost of installation and maintenance since taller signs may require additional installation equipment. Larger signs also need much more mounting equipment and possibly concrete or heavy metal support posts to keep the sign stable.

4. Maintenance Costs

Choosing a digital sign over a standard stationary outdoor sign gives you so many more display and functionality options, but you’ll also need to factor in additional maintenance costs.

You want your sign to look great and function properly 24 hours a day, so you should factor in long-term customer service and maintenance/repair costs when determining the total sign budget. 

LED outdoor screens will need regular maintenance for several reasons: 

  • Sign cleaning for screen and enclosure
  • Repairing or replacing LED lights
  • Upgrading media players
  • Replacing wiring or electrical components
  • Reinforcing mounting or supporting posts 

When your outdoor digital screen is regularly maintained and cleaned, it enhances the user experience and creates a positive, lasting first impression on people entering your property. Plus, regular sign maintenance can extend the life of your sign by several years, helping your business get the most out of your sign investment.

Need Outdoor Digital Signs? National Signs Can Help! 

National Signs has nearly 40 years of experience helping businesses in numerous industries get the signage they need to create a dynamic first impression and promote their brand effectively. We proudly offer a wide range of electronic sign solutions, including indoor and outdoor digital signs of all sizes.

We’re a one-stop solution for all your business signage needs:

  • Award-winning sign design team.
  • Expert manufacturers and fabricators that create your custom signs in-house.
  • Professional installation team that will secure your sign with the utmost safety and efficiency.

To learn more about outdoor digital signage price options, contact National Signs today to get started. You can also complete the form below to request a quote.