Even the most successful companies need to keep their brands fresh. If you’re not seeing the engagement you used to, it might be time to start thinking about changing things up.
Fortunately, reinvigorating your brand doesn’t have to be an expensive process. You can always start with smaller steps and roll out changes as your budget allows to refresh your business.
Change Your Message
Unless you’re comfortable with your refresh being completely superficial, you need to reevaluate your brand message. How do your customers view your company? How do you want them to? Until you can answer these basic questions, your messaging strategy will just be a shot in the dark.
Consider going back to the question of why you’re in business in the first place. The same passion that drove you to start your business (or even just to work there) should be front and center in your marketing.
Change Your Colors
People can have strong emotional reactions to color. Depending on the circumstances, colors such as red and orange can evoke warmth or anger, while blue and purple can be either calming or sad. Therefore, it’s essential to know what message you might be sending to your customers with your color choices.
Take a look at the colors you’re using on your website, in your printed materials, and your business decor. If your color palette wasn’t carefully selected to match your intended message, it’s time to make a change.
Change Your Logo
Your company’s logo is a crucial part of your message. Despite that fact, many businesses (especially smaller businesses) treat their logo as an afterthought. Font choices, colors, and other design elements all convey meaning to viewers. Are you sure that your logo is saying what you need it to say?
While there are certainly some easy solutions out there for logo design, you can’t beat the knowledge and skills that an experienced graphic designer will bring to this aspect of your branding. Find an artist who will work with you to create a logo that you can be proud of and sends the right message about your company.
Change Your Sound
This may sound like a strange question, but have you ever wondered what your company would sound like if it had its own voice? For example, a law firm might sound educated and formal, while a bakery might have a warm, comforting voice. Now, take a look at your website and your social media posts. Is that the voice of your business?
With a bit of creative thinking, changing how your company communicates can be the least expensive yet most effective way to refresh your business. A good writer will help you hone in on the right level of humor, wisdom, or friendliness that will best reflect your company’s authentic voice.
Change Your Signs
Now that you’ve reevaluated your messaging, look, and sound, it’s time to bring everything together. Your company’s signage is the perfect way to show off your rebranding efforts at a single glance. When your customers see your new logo, colors, and tone on display in front of your business, it will give them a chance to rethink how they see you.
Changing out your signs can sometimes be a bit costly, but it’s worth it to keep your brand fresh and your message strong. If you’ve invested in LED displays, you’re in luck. Changing the graphics on these won’t cost you a penny, making for the ultimate low-cost, high-impact rebranding.
Are You Ready for a Refresh?
National Signs can help you refresh your business with quality custom signs that will last for years. Whether you opt for traditional signage or a Daktronics LED video screen, refreshing your business has never been easier.
Get in touch with National Signs today to request a quote!