Business signage is one of the most valuable marketing tools available to brands across every industry. In recent years, customers have come to expect dynamic, interactive forms of signage in the businesses they frequent every day.
According to recent studies, roughly 63% of consumers say digital signage catches and holds their attention. That’s why many brands are taking advantage of new styles of commercial outdoor digital signage displays to attract and maintain their customer base!
Outdoor digital displays can take many different shapes and serve a wide range of purposes. Not only can outdoor signage advertise a business’s services, but it can also help customers navigate to a physical location, support traffic flow, and aid with crowd control.
Read on to learn more about the kinds of digital signage offered by National Signs and to discover which type of digital display may best suit your brand.
What are Commercial Outdoor Digital Signage Displays?
Many different kinds of digital displays can be used for marketing purposes, and business leaders can use modern technology to employ more advanced forms of digital signage.
Generally speaking, the best digital signage displays will combine an LED display with AV equipment and a content management system to display high-quality graphics, photos, videos, and more.
National Signs utilizes the most advanced technology systems available to produce digital signs that are built to withstand frequent use and changing environmental conditions. Say hello to electronic LED displays that are built to last!
What are Some Types of Digital Displays?
If you’re looking to incorporate digital signage into your advertising initiatives, there are a few different styles to choose from. Here are some popular varieties of digital displays:
- Large-format displays: These displays are large in scale and consist of surface-mounted flat screens. This style of signage can be seen in places like Times Square in New York City, where they display video ads, graphics, and visual content.
- Video walls: Video walls generally consist of several different monitors working together to display one image or video. You may encounter these video walls in retail stores or athletic facilities.
- Digital signage: Digital displays can be incorporated into more traditional styles of outdoor signage, like monument signs and pylon signs.
Consider an example. High-brightness digital pylon signs can be viewed from a great distance, making them a great way to direct customers to your location at any time of day or night.
Also, digital monument signs can be installed at a business entrance and display important information about operating hours, current promotions or sales, and more.
Where Can You Use Outdoor Digital Signage?
Digital signage has become commonplace at places of business, healthcare facilities, and educational campuses. Here are a few places you can utilize digital outdoor signs:
- Shopping centers
- Athletic facilities
- Performance venues
- Hospitals and ER Centers
Are There Other Uses for Digital Signage?
Digital displays can be used for more than just advertising. More and more businesses are harnessing the customizable nature of indoor and outdoor digital signage to offer customers more enjoyable brand experiences.
We’ve discussed how commercial businesses can use outdoor digital signage to attract customers. But digital media is also great for engaging with existing customers in various business settings.
Interactive digital displays have become popular in the restaurant industry because they serve as a point of contact where customers can place and pay for orders without requiring the hands-on services of a staff member.
Freestanding digital displays can be used as information kiosks. For example, these kiosks may be placed in a train station to provide customers with train times or information about delays and cancellations. Customers may also be able to access location information like maps at digital displays located in public spaces like shopping malls and hospitals.
Non-interactive digital displays can also be used in places like airports where there is a high volume of constantly changing information that needs to be easily viewed and accessed by patrons.
Digital displays are great for aesthetic purposes and can be incorporated into the actual design of commercial spaces like retail stores. For example, a clothing store may want to install video walls in their retail locations to play video ad content to influence shoppers.
Discover Digital Signage Solutions from National Signs
National Signs is one of Houston’s top providers of digital signage solutions because we offer end-to-end support for signage projects of all shapes and sizes.
We work hand-in-hand with our clients to provide design, fabrication, installation, maintenance, and repair services that are tailored to specific industries and markets. We also offer a 5-year warranty on all of our parts, labor, and signage, providing you with peace of mind about your investment in digital signage.
Our fabrication process uses the most advanced forms of technology available to develop commercial outdoor digital signage displays that are durable, high-impact, and cost-effective.
Our engineers work in conjunction with our project management team to ensure that our signs are safe and compliant with local guidelines and ordinances. We work closely with clients across a wide range of industries to develop customized signage solutions that improve customer satisfaction and build brand awareness:
- Venues and arenas
Digital signage is constantly evolving, so it’s crucial to partner with a signage provider who is on-trend and up-to-date on all available digital signage options.
If you’re interested in partnering with a full-spectrum signage provider to elevate your outdoor signage, National Signs has the resources and experience necessary to support you. We will design and install the best signage that fits your brand.
When ready to take the next step toward outfitting your business with more effective, contemporary signage, reach out to the National Signs team. You can request a quote today and find a digital signage solution that suits your business.