Hotel signage for Hotel Granduca by National Signs.

5 Types of Hotel Interior Signage to Engage Your Guests

When guests set foot inside your hotel, you want to dazzle them with a great first impression and keep them happy throughout their stay. Whether your hotel environment is upscale and luxurious, festive and exciting, or sleek and professional, great signage will help your hotel stand out in a lasting way.

Discover the five types of hotel interior signage that allow you to engage with guests and enhance their visit. Plus, find out more about National Signs, a leading provider of stunning, informative hotel signs. We are ready to partner with you for eye-catching sign solutions.

5 Ideas for Hotel Interior Signage

Whether you want to provide guests with more information about your hotel or guide them to offerings in your city, here are some sign ideas that are sure to engage your guests.

1. Hotel Information Signage

The first thing your guests need is important hotel information. Instead of making guests wait in line to speak with concierges or check-in staff, you can offer installed signs or LED screens that show information including:

  • Check-in and check-out times
  • Online check-in kiosks
  • Parking information
  • Restaurant hours
  • Transportation options
  • Loyalty or reward program information

Your guests will appreciate having all the most important information they’ll need displayed in an efficient and streamlined way. By choosing LED screens for hotel signage, you also ensure you’re constantly posting the most updated information possible for guests. 

2. Promotional Displays

Once guests are through the door and checked in, they’ll want to explore more of your hotel’s amenities and guest services. A great digital display can help them learn more about what you have to offer.

A large-scale video wall or LED screen is able to showcase the very best your hotel has to offer, such as: 

  • Restaurants
  • Bars or cocktail lounges
  • Pools and hot tubs
  • Spas and saunas
  • Rooftop patios

With a crystal-clear digital display, you can always shine a spotlight on the hotel amenities and perks that make your hotel stand out from the competition.

Also, offering bold or unique architectural signage makes your hotel a must-see destination, helping promote your hotel brand across social media channels. 

3. Wayfinding Signs

Guests should always be able to seamlessly navigate their way through your hotel, and effective wayfinding signs help them do this. Wayfinding signs include directional signs that point people toward a specific location and information signs that confirm that they’ve arrived.

 Directional signs point hotel guests to the most popular places or amenities in your hotel, including: 

  • Front desk or concierge station
  • Elevators or stairways
  • Restaurants or breakfast stations
  • Fitness rooms
  • Business centers
  • Ballrooms and conference rooms
  • Spas and pools
  • Parking access
  • Smoking areas

Wayfinding signs should be installed in hotel lobbies, elevators, staircases, hallways, and entrances to each hotel room and location to make each guest’s stay effortless and enjoyable. The last thing you want is a hotel guest complaining that the hotel was confusing or difficult to navigate. 

With a cohesive wayfinding sign system, you can guide guests where they need to be while also promoting your hotel brand and aesthetic with your signs. 

4. Tourism Information 

When hotel guests are ready to explore your city or town, they’ll want helpful information about nearby attractions or destinations. 

Tourists on vacation will want to know about the landmarks or must-see parts of your area, as well as how to get there. Digital signs or video walls can inform your guests in an engaging and captivating way about what all your city has to offer. These signs can direct your guests to areas such as: 

  • Theme parks
  • Theaters and museums
  • Historical landmarks
  • Shopping malls
  • Zoos and parks
  • Sports stadiums
  • Performance venues

5. Municipal Information

Finally, some guests will need access to valuable information about municipal areas in your city. For example, if a guest is on a work trip, they’ll likely need to know transportation options to get to a specific building or office tower, nearby restaurants for upcoming business dinners, or where certain embassies are located if they are traveling internationally.

You can use interior signage to direct guests to information such as:

  • Business districts
  • Government buildings
  • Visitor centers
  • Airports and public transportation hubs

When your hotel guests are readily equipped with the information they need, it makes their stay more pleasant and paints your hotel in a positive and helpful light.

Trust National Signs for Your Hotel Signage Needs 

When your hotel needs effective interior signage, National Signs can help. We have over 30 years of experience providing beautiful, effective, and engaging signage that welcomes your guests and helps them throughout their stay.

Our award-winning sign design team is able to create signage systems that perfectly reflect your unique brand and style, using an array of sign materials, shapes, styles, colors, and textures.

Our sign fabrication team expertly crafts each of your signs and digital displays using state-of-the-art technology manufactured in the U.S.

Once your signs are complete, our professional sign installation team will ensure your signs are safely placed in prominent locations for maximum visibility.

We have the ability to create a wide range of signs for your hotel’s needs, including: 

  • Hotel name and logo displays for your lobby
  • LED screens for hotel maps
  • Amenity signs and directional signage
  • Room names and room numbers
  • ADA-compliant signage
  • Video walls
  • Security and regulatory signage

With our interior sign solutions for the hospitality industry, you enhance the visit of your hotel guests, making them more likely to become repeat customers.

Learn How National Signs Can Help 

If your hotel is in need of new or upgraded interior signs, National Signs is ready to partner with you to develop eye-catching sign solutions.

View the National Signs gallery for examples of our hotel interior signage, or contact us to discuss your upcoming sign project needs.