So you’ve put up a nice large sign outside of your business to announce yourself to the world. You’ve even got some smaller signage around your entryway and front windows. And your parking lot? Everything from wayfinding signs to help your customers know where to go to signs marking the accessible parking spaces.
So what’s left?
Many businesses underestimate the importance of interior office wall signs. Whether you’ve got customers coming in or not, these signs can help send important messages about your business. You can strengthen your branding, help people find their way around, and inspire your workers with just a little planning and placement.
Your lobby needs to carry your brand as much as the exterior of your building. Without proper signage, you might be giving customers the impression that you’re not serious, not staying in this location long, or both. Strong company graphics in your lobby let customers know that this space is yours.
Some common (and effective) choices for placement include the front of the reception desk and the wall directly behind it. Customers entering will have no questions about where they are as they see your logo front and center. This is also an excellent opportunity to include taglines or other company slogans that may not work as well on exterior signs.
If you’re going to splurge on interior signage, this is the place to do it. Signs with channel letters and custom lighting will help impress your clients and set you apart from the competition. If your lobby is lacking, this is the ultimate branding upgrade.
Some businesses can benefit significantly from posting wayfinding or navigation signs. For example, if you have a large office building, an unusual layout, or just want to simplify things for your clients, wayfinding signs are necessary. But they’re not just for customers! Employees will have an easier time finding their way around different departments too.
Numbering the floors of a multistory building helps clients remember where they are and where they need to go next time. You can put up plaques with offices and departments listed with an arrow to guide people to the correct hallway. If your space is large enough, you might even want to consider posting a map.
Wayfinding signs are a great way to reinforce your brand throughout the building. There’s no need to settle for generic, off-the-shelf signage when you can have everything designed with your company’s style and color palette in mind.
Speaking of wayfinding signs, it’s vital to remember that some signs are required by law. The Americans with Disabilities Act (ADA) states that all restrooms, vending areas, numbered rooms, floor numbers, and any area used for a specific purpose and is not likely to change must have compliant signage.
These signs have numerous requirements, including how high they must be and what braille or raised images are needed. Disabled or sightless customers and employees have to be able to navigate their way around your building, especially in the event of an emergency. Staying compliant with ADA regulations is crucial to keeping everyone who enters your building as safe as possible.
As you make your plan for interior office wall signs, don’t neglect these important markers. They’ll reduce your legal liability, help those who need it, and show your customers and employees that you have their safety and well-being in mind.
Every blank surface in your building is a potential canvas. Even if a wall isn’t customer-facing, it can be an excellent opportunity to strengthen your brand with your workers. Take a few minutes to walk around your office and spot the best places for additional signage.
You could do something as simple as placing the company logo on these walls, but you could branch out further, too. Motivational messages, company slogans specific to each department, and even quotes from the business founder would all work well. Get the most creative minds in your company to work on this. You’ll be surprised what they come up with!
Special Event Banners
If you’ve got seasonal messages or other temporary announcements to make, consider creating some banners for your office. You can hang these just about anywhere, switch them out quickly, and keep your messaging current.
Has your business recently won an award? Are you celebrating the arrival of a holiday or business anniversary? How about recognizing an employee of the month or reminding your workers about a particular sales goal? All of these are prime examples of messages that you could convey through banners.
Start a list of notable events that could use a little extra fanfare. Then, with just a tiny corner of one supply closet for storage, you’ll soon find yourself celebrating and informing your employees and customers in style.
Invite Us In!
National Signs is your one-stop shop for all signs, indoors and out! Let us take care of all of your interior office wall signs so you can get back to work in an office that looks as professional as it runs.