Oxy advertising sign at Minute Maid Park in Houston, Texas

3 Types of Advertising Signage for Your Business

Exterior signage is one of the most timeless, valuable advertising tools available to business owners today. Consider incorporating advertising signage into your marketing spend along with other options such as digital marketing and online advertising.

Find out why appealing physical advertisements can have a massive impact on your brand’s reach and reputation.

Outdoor Advertising Signage to Support Your Business

Several different kinds of advertising signage are available for business owners looking to spruce up their marketing efforts. You should carefully consider which signage style would make the strongest impression on existing and potential customers. We can help with your decision-making process!

Let’s take a closer look at some of the unique signage styles available to modern business owners.

1. Channel Letter Signs

Channel letters are one of the most popular advertising signage styles because they give business owners a high degree of flexibility and control over their signage projects.

Channel letters are commonly made of highly-durable materials like aluminum and acrylic and can be fabricated in a wide range of colors, sizes, and styles. These signs can be illuminated in a few different ways:

  • Face-lit;
  • Reverse-lit;
  • Halo-lit to improve visibility.

Face and reverse-lit channel letters are great outdoor advertising option for businesses like restaurants, bars, and performance venues that must operate and attract customers during the evening hours.

2. Flex Face Signs

Flex face signs are another popular exterior signage option because they are easily customizable.

Flex face signs typically consist of a logo printed on PVC substrate material that is stretched over a metal base. These signs can be produced in a seemingly limitless variety of shapes and sizes, making them an excellent option for business owners looking to create eye-catching, unique signs.

Flex face signs are easy to install and relatively inexpensive to maintain, helping you reach more customers over time. These signs can be constructed from multiple panels, resulting in a large-scale finished product visible from great distances. They are also highly durable and can withstand harsh or variable weather conditions.

3. Digital Signage

Some of the biggest advances in advertising signage have come from developments in digital signage. Research has shown that digital displays receive 400% more views than other, more traditional displays, so it’s no wonder that businesses of all shapes and sizes have begun to invest in digital signage.

Programmable LED signs have been a popular signage option for quite some time because they are easily visible and can be programmed to display changing messages. Recent technology advances have made it possible for business owners to implement fully digital displays into their marketing efforts. Some electronic signage options may include:

  • High-tech screens.
  • LED displays with message boards.
  • Touchscreen displays at information kiosks and customer service counters.

This form of digital advertising incorporates the benefits of curated digital media with the trusted impact of on-site signage.

Consider Custom Signage Solutions from National Signs

National Signs is a leading provider of signage and architectural accents for businesses and organizations. Our full-spectrum support services make it easy for clients to design, fabricate, install and maintain their custom signs. Plus, our work is backed by a 5-year guarantee.

We also provide ongoing maintenance and repairs for your signage, so you can rest easy knowing your sign will continue to attract positive attention for years to come.

Whether you’re looking to give your storefront a makeover or want to incorporate digital displays into your marketing efforts, our team can help you find the advertising signage solution to effectively reach your target audience.

– Check out our gallery of outdoor advertising signage to see our work for yourself.

– Interested in getting started on a signage project? Reach out to us today to schedule a consultation with an expert team member. Take the first step toward equipping your business with eye-catching signage your customers will love.